Benefit POWmade Brow Pomade For a makeup look like no other Get this eyebrow gel with its unique texture from Benefit. With an easy-to-blend formula that lasts up to 36 hours, you will have gorgeous eyebrows all day long. Fills in eyebrows. Available in several shades. Water resistant formula. Does not dry out eyebrows. Professionally defines eyebrows. Natural finish. Rich color formula. Firmness that lasts for long hours.