Adding warmth to the skin: Bronzer helps to give the face a warm tone, making the skin look brighter and more vibrant. Defining facial features: Bronzer can be used to define the shape of the face, especially when applied under the cheeks and on the sides of the forehead and nose. This helps to add dimension to the face and define its features naturally. Healthy and natural look: Bronzer adds a sun-kissed look, making the skin look as if it has been naturally exposed to the sun, without the need for direct exposure. Reducing the appearance of paleness: If your skin is pale or dull, bronzer can help revive the natural color of the skin and give you a healthy glow. Enhancing the overall appearance: Bronzer can act as a finishing tool to make makeup look more balanced and beautiful, helping to blend the rest of the makeup products naturally.