[SCIENTIFIC DISCOVERY - MOLECULAR REPAIR] When hair is damaged, its molecular structure, composed of peptides, is compromised. Hair breaks, becomes elastic, with no movement. But most peptides are too big to be reinjected into the fiber, making damage almost irreversible. Scientific discovery – Absolut Repair Molecular. Repair 2 years of damage in one use*. For the first time, L’Oréal Advanced Research achieved to decompose peptides, to inject their components separately into the fiber**. Once inside, they reform & rebuild the molecular structure of the hair***. [PATENTED TECHNOLOGY] This patented shampoo, formulated with Peptides bonder + 5 Amino acid, repairs hair macro-molecular structure*. Hair is stronger and nourished, with improved elasticity, movement****, and +86% smoothness*****. [PROFESSIONAL FORMULA] Sulfate-free, the formula’s luxurious texture turns into a rich foam, cleanses, detangles hair and delivers a high level of care. [RECOMMENDED FOR ALL DAMAGED HAIR] For all damaged hair textures, color-treated, lightened & natural hair. [CO-DEVELOPED WITH REPAIR PROS] This range has been co-developped with 3 repair experts: - Adina Pignatare @adina_pignatare from the US: "My client before after was a huge transformation! They could not believe how their hair were still movable but also felt healthier. It is impressive for something that is made for repair to be that way." - Mike Julliard @loungecut from France: "We don't just beautify the hair, we bring it a new structure, a new strength & say goodbye to elastic hair." - Barbara Rabelo @barbararabelo_ from Brazil: "This range provides deep repair, deep reconstruction." [ASK FOR ABSOLUT REPAIR MOLECULAR IN-SALON SERVICE] At your next salon visit, ask your hairdresser for the long-lasting molecular repair****** protocol with Absolut Repair Molecular to get hair molecular repair and repair 2 years of damage in one use*. For stronger hair, with restored elasticity and movement****. *Instrumental test on the fiber macromolecular structure after application of shampoo + rinse-off serum + leave-in mask. **Amino acids & peptides bonder ***Instrumental test after 15 applications of shampoo + rinse-off serum + leave-in mask ****Consumer test after application of shampoo + rinse-off serum + leave-in mask *****Instrumental test ******Analytical test, after application of pre-treatment + 5 shampoos.