A face primer that has been designed to hydrate, protect the skin and create the base for perfect face makeup. It prepares the skin for the makeup with blurring effects while delivering a flawless looking, invisible finish. The weightless, creamy formula glides on in a silky-smooth texture, instantly absorbing into the skin leaving no greasy residue. Developed to extend the durability of foundation and face makeup, this base also provides daily UVA/UVB defense with broad spectrum SPF 50 while shielding the skin from the impacts of modern life and urban pollution. Created with AC Moisture-Plex Complex that addresses to improve barrier integrity and maintain lipid balance while increasing cellular renewal. This complex contains glycerin and sodium hyaluronate to reduce evaporation and enhance moisture balance with a long-term moisturization efficacy. Infused with upcycled phytosqualan that made from a renewable raw material, the olive. Known through its regenerating and soothing effect, it brings efficient moisture and optimal comfort to the skin while preventing transepidermal water loss (TEWL) and restoring skin suppleness. Upcycled Apple Seed Oil in the formula helps to support cellular regeneration of the skin and boost collagen production. Rich in Omega-3 and 6 fatty acids, Vitamins A, C and E, phosphorus, potassium, magnesium, calcium and iron, this oil aids to protect skin's moisture barrier so skin feels and appears smooth, soft, and plump. Strong antioxidant benefits aid to defend the skin from damage caused by free radicals and environmental stressors and prevent premature ageing by reducing the appearance of fine lines and wrinkles while giving the skin a rejuvenated look. Caring benefits of the formula are boosted with a multifunctional polysaccharide complex of vegetal origin that contains an aqueous extract of tamarind seeds. This complex enhances resilience and hydration of the skin, also shows an exceptional smoothing effect. It makes skin surface soft and supple, improves its elasticity and reduces wrinkles. Supported by a high-performing, skin repair agent that provides enhanced skin elasticity and improved skin tone. This active features both Jojoba Oil and concentrated Phytoene that focus on the protection the skin from ROS (reactive oxygen species) originated from pollution and UV radiation damages and maintenance the natural hydro lipid skin barrier. As an addition to the protective power of this face primer is used pongamia extract, a powerful natural antioxidant that works as a shield ingredient protecting skin matrix proteins from UV damages and all external aggressions.

Use New Era Skin Protecting Primer after finishing the skincare routine before applying make-up. Smooth a small amount of primer evenly all over face with fingers or a suitable makeup brush. Continue with a foundation.