Prepares the Skin: Primer helps prepare the skin for makeup application by creating a smooth and even surface for better makeup adhesion. Improves Makeup Longevity: Primer helps makeup last longer by setting it in place and reducing the need for touch-ups throughout the day. Reduces Pores: Primer works to minimize the appearance of large pores, giving the skin a smoother and more even look. Enhances Overall Skin Appearance: It helps to conceal small imperfections, giving the skin a more radiant and uniform tone. Improves Texture: Primer improves the texture of the skin, whether to smooth out dry patches or reduce shine for oily skin. Protects the Skin: Some primers contain ingredients that protect the skin from environmental factors such as pollution or UV rays.